Honoring Diversity

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It has been eighteen months since I left my job with Whole Foods Market. I don’t miss the place. But I do miss the people.

What I loved most about WFM* was its grass-roots approach to marketing. Each store had a local feel, catering to the immediate community it served. As everyone knows, WFM encouraged sampling. Part of my job was to plan and create sampling events revolving around holidays and seasons. The most popular event at “my” store by far was the celebration of world cuisines. It was as popular with team members as it was with customers.

Celebrating our team members’ diversity was important. Keeping us happy was one of the company’s core values (WFM is not unionized). It was a tremendous amount of work, but believe it or not, not a huge monetary investment. In return we had happy team members, who came together, taking pride in their own cuisines and cheering each other on. They were on the clock, they were to use ingredients from the store and although it was work, it was out of the daily routine. Instead of being robots cranking the gears of a money making machine, they were human, talented, and creative individuals sharing their own food with a community of world citizens they worked with and customers they served.

My job was to coordinate, plan and promote, armed with a spreadsheet that included names and countries of origin, the list of dishes to be prepared, the number of tables needed. The recipes had to be written, the ingredients had to be shopped and paid for by the marketing budget which I controlled. Signage, posters and name badges needed to be designed, printed and distributed.

The exchange that went on between us was invaluable. We learned so much from one another. Sharing our traditions, our family history and status, our life’s journeys. I don’t believe we ever felt happier and more connected. Due to its popularity, the event had to be divided into two shifts with six to seven stations each, while our Saturday business had to go on as usual. My team had to roll out the stations, set up tables with signage, flowers and flags, serving utensils and sample cups and then clean up and reorganize half-way through the day for the next shift.

Over the years we sampled Fantu’s Ethiopian Dorowat, Paul’s Scotch Broth and Elizabeth’s  “Queen’s Soup” from the Netherlands. Miss Molly made Stew Peas from Jamaica, Brian made spicy Stewed Chicken from Trinidad and Elaine served a Pineapple Ginger-ade for cooling relief. Moses sampled Chapati from Tanzania, Yacine made Fataya (fish or meat pies) from Senegal and Gerard couldn’t have taken more pride in serving  his Lazy Boy Casserole or the best North Carolina BBQ pulled Pork you’d ever tasted.

From El Salvador we had Freddy, Edith, Jose and Wilmer make, stuffed Chayote Squash, fried Plantains and Yucca and Pastelitos de Pina. From Poland, Tom served Bigos. Isabelle, from Burkina-Faso, fried Black Eyed Pea Puffs in front of customers, while dressed to the nines in her beautiful blue kaftan and turban. Fatim and Solange served Peanut Butter Soup from the Ivory Coast and Miss Francis spooned out her richest American Bread Pudding to rival Donovan’s Sweet Potato Pudding from Jamaica. Stella made a fabulous Romanian salad, Kay, a celebration rice from India. From the Middle-East we alternated representation between Egypt, Lebanon and Palestine. But the one country that always took the prize was Morocco. Year after year, Khalid went all out with a Tagine of a whole fish, a Couscous with lamb and vegetables and a variety of salads. He alone would require two tables to accommodate his sweeping spread.

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Each year’s event was met with enthusiasm and growing excitement. Preparations became easier and entries more competitive. We celebrated good food, healthy food and world cuisines. But most of all we relished our diversity and our ability to have fun together, to work together and appreciate one another. Our workplace was a microcosm of what makes this country so great. It breaks my heart to witness the political change today that is unfolding before our eyes.

I am grateful for the meaningful exchange between fellow team members that touched our lives for a short while. We shared our fears and joys, our stories of hardship and success, and bonded by sharing our own healing home-cooked food.


On a side note WFM has changed as well: as competition grew, the company changed its marketing strategy, cut labor and steered its marketing dollars in a different direction. And with that, our jobs and events were the babies thrown out with the bathwater.


*WFM opened in DC in 1996 as Bread & Circus and a couple of years later the company bought up Fresh Fields and adopted the name for all the Mid-Atlantic stores. It was not until 2003 that WFM unified all the natural food chains it had acquired under the Whole Foods Market brand.

Author: slicesofquinceblog

Hello, Thank you for visiting my blog. My name is Fadia. Fadia, like “Nadia” but with an F as in “Food”. Food is a passion of mine, bordering on an obsession. It has kept me sane (and well-nourished) during a long and crazy career in the food business. I live in Washington, D.C. with my husband, where our two daughters were born and raised and where, they learned to spend hours in the kitchen watching, experimenting, learning, cooking and baking. Food has been the thread and fabric of my relationships with people who, like me, have researched its nourishing and healing powers and have shared their knowledge in underserved or “over-served” communities, or who simply are thrilled with the joys of cooking. I grew up in Beirut, Lebanon, in a household and a family of cooks, or should I say, in a country of fiercely competitive cooks (I will probably write about Middle-eastern cooking as adapted to the U.S. kitchen). I moved to New York in my twenties and there I began my life-long exploration of world cuisines while still perfecting the art of cooking elaborate and healthy dishes in a jiffy and on a budget. We never succumbed to frozen dinners— O.K. maybe, a frozen pizza on the occasional Friday night. This is America after all! I cook just about everyday. I have had many teachers and many mentors, and I have taught and mentored many. I am still discovering and learning. It’s a never-ending joyful process. I also cook for distraction and have cooked professionally as instructor and demonstrator. I am setting up a burgeoning business as a freelance recipe tester and developer and a food writer and photographer. (Bring on the requests! I am available for hire). In this blog I plan to share photos, recipes and stories. Most of all I would like to honor all my kitchen heroes who have and continue to inspire me. I would like it to develop into a forum of exchange between friends, a resource for tips, information and ideas. Finally, I must mention that I do not do this without a twang of shame. I‘ll mention it and move on, hoping that perhaps later, I could dedicate more time and writing to it. The dark side of food, is the lack of it, bringing on malnutrition, disease and hunger to billions around the globe and right here in our own backyards. Our culture has also contributed to devastating food disorders that are very hard to ignore. As much as food brings us joy, the lack of it brings devastation. I never forget that. I would like to think that while we relish our beautiful dishes and our gorgeous photos of elegantly plated food, we can take a moment to read a HUNGER blog or two and help the people and organizations that dedicate their lives to this universal cause. Each of us food fanatics can. Please start now, start thoughtfully . I know I shall. With gratitude. F.

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